Hey Friend,

Happy Saturday!

I want to tell you about something that happened to someone that many of us have learned from. It’s a story worth sitting with because it could just as easily happen to any of us.

Jonathan Mast is one of the most respected voices in AI right now. Last year, he was named the most prolific AI advocate, and it was well earned. He built a Facebook group with over half a million members. Not a quiet group either. It was active, engaged, and full of real conversation. People showed up every day.

His content was genuinely valuable. He sold classes, workshops, and mini-trainings to that community, and many of us were part of it.

He was verified. He had a strong track record. He had done nothing wrong.

Last week, he got locked out of his own group with no warning.

He called Meta to find out why. There were no violations. The group was active and healthy. It came down to an algorithm decision, something completely outside his control. He was told he would be locked out for at least 30 days.

Here’s what I want you to notice. None of this was about quality. None of this was about doing something wrong. A platform he didn’t own simply changed under his feet, and there was nothing he could do to stop it.

What he did next is the part that matters most for us.

He had already built his own community on GoHighLevel, just as active as his Facebook group. So when the lockout happened, he moved his people there and kept going. The momentum didn’t stop, because he had somewhere of his own to land.

Take a few minutes today and ask yourself one question:

Where am I building right now that I don’t actually own?

It might be a Facebook group. It might be an Instagram following. It might be a marketplace storefront. There’s nothing wrong with being there. Just don’t let it be the only place.

If you don’t already have one, this week is a good time to start (or grow) your own email list. It’s the one piece of your business that travels with you no matter what any platform decides to do.

Hit reply and tell me what platform would worry you most if it disappeared tomorrow? I read every reply.

This isn’t a reason to panic. It’s a reason to be a little more intentional about where you’re putting down roots. Borrowed land can still be a good place to grow; just don’t forget to plant something of your own too.

Be well, Sharon

P.S.

If you want help thinking through how to start your own email list or community, just reply and let me know. I’m happy to point you in the right direction.

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